H&M celebrates summer with supermodels and exclusive soundtrack
H&M's new summer campaign features
H&M's summer 2015 campaign sees some of the world's biggest supermodels gathering to celebrate the change of the season. Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima all take on the role of action heroes with a mission to get to shore and celebrate the best of summer – taking to the beach in a series of high fashion looks from the high street giant.
Modern bohemia sets the mood at H&M this season with kaleidoscopic paisley print sundresses and tie-side bikinis, as well as tropical leaf prints on long flowing skirts and bikini tops.
Monochrome styles also make for a show-stopping holiday look, whether it's lace-front tunics, vest tops and frilled skirts, or long-sleeved dresses that are perfectly accessorised with decorative silver necklaces. Meanwhile, bikini styles including a one-shoulder bandeau top with frilled bottoms, vibrant print styles, and bikinis with decorative metallic fastenings, will all get you ready for summer.
"This collection is everything I love about summer," says Pernilla Wohlfahrt, Head of Design at H&M. "Bikinis for long days at the beach and romantic prints on flowing dresses for endless nights out with friends."
As well as a star-studded line-up, the glamorous campaign will exclusively featureSun is Shining by Axwell Ʌ Ingrosso, the ultimate summer soundtrack. Previously part of Swedish House Mafia, the duo Axwell and Sebastian Ingrosso are preparing for the release of their debut album, sure to get you in the holiday spirit.
"It was amazing for us to work with H&M on this summer campaign with our new song, Sun is Shining," they revealed. "We're always proud to work with Swedish brands, and with summer finally upon us we can't wait for everyone to hear one of the songs from our forthcoming album."
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